I won’t lie here: self-publishing a book is the hardest experience I have ever gone through.
There is much debate on this subject: author name versus self-formed company?
Social media is a great place to market your book!
It is important you do everything you can to utilize the World Wide Web for marketing.
Take a big step back and realize something: art is a psychological process.
Self-publishing is not a means to an end, despite what you may think.